Latin American Controversies and Concurrence

Editorial

Controversias y Concurrencias Latinoamericanas — 2024-02-24

Dar la Palabra

Félix López Román — 2024-02-24

Life stories are not just a research technique that tries to understand the set of meanings lived by the subjects interviewed. Life stories are also a political technique of giving a voice to those who, despite being forgers of our history, are excluded from the voices that monopolize the means of representation of the social world. In this text we make an approach to some of the epistemological foundations of life stories and show, from our experiences, the value and political validity of this technique in the midst of neoliberal practices that promote apathy and individualism. Life stories are presented to us as a way of creating empathy and a common project in our Latin American and Caribbean context.

The parliamentary political speech of the coalition “Together We Will Make History”

Onil Azahares Ferreira — 2024-02-24

From the perspective of Critical Discourse Analysis, the discursive legitimation strategies used by the party coalition “Together We Will Make History”, are analyzed during the parliamentary debate for the approval of the “Institute to Give Back What was Stolen to the People” (Instituto para devolverle al pueblo lo robado, INDEP), in the decision-making stage. The speeches of 10 congress people were studied based on the main concepts that they positioned in the debate as legitimizing strategies aimed at the approval of INDEP. From the discourse analysis, the results obtained show the most frequent use of linguistic resources of legitimation belonging to the figurative sense of language, such as metonymy, personification, periphrasis, hyperbole, differentiation, generalization and interruption.

In conclusion, discursive domination, in the case studied, was relevant through the connection generated by political discourse with mental models that exist and existed in Mexican society regarding specific events. But also, because the recipients were persuaded to form part of certain social representations preferred by the power elites.

Management of public relations in the face of the Sars-cov-2 health crisis in a delegation of the Mexican Chamber of the construction industry

José Roberto Santos Mejía — 2024-02-24

The aim of this research was to evaluate the public relations management of a delegation of the Mexican Chamber of the Construction Industry (CMIC) during the SARS-CoV-2 health crisis to propose a crisis communication manual for said organization.

This study was carried out from a qualitative, interpretive and documentary point of view, using the case study method and the techniques of semi-structured interviews, participant observation, documentary research and content analysis of social networks.

The results show that, although there is awareness of the need to manage crisis communication in the delegation studied, digital social media are not used strategically and there is no communication manual that allows crises to be prevented and dealt with appropriately. planned and strategic manner.

It is concluded that it is necessary to effectively manage communication in situations of uncertainty, for which a Crisis Communication Manual is designed.

Relationship between the ethical profile of the public relations specialist and the moral values required by the organizations of Arequipa, Peru

Carmen Chirinos García — 2024-02-24

The main purpose of this article was to determine the relationship between the ethical profile of the public relations professional and the moral values required by organizations in Arequipa, Peru. A quantitative methodology was used, with a non-experimental design and the questionnaire technique. The ethical profile required by public, private and non-governmental organizations, as well as by Public Relations professionals, was investigated in a total of 60 organizations and 100 Public Relations professionals, members of a professional association in the city of Arequipa. The results showed that the ethical profile of the public relations professional is related to the moral values required by the organizations. However, this ethical profile is at a medium level for 57.5% of the professionals surveyed, while 30.6% have a high ethical profile in the exercise of their functions and 11.9% have a low level of ethical professional development in their work as public relations professionals.

It concludes by emphasizing the need to carry out research that can provide evidence and insights of the ethical model currently required of public relations professionals, according to the moral values they already hold, so that it can be analyzed, strengthened and modified, if necessary, so that the purpose of this profession can be achieved with the ethical performance of these professionals.

Mario Benedetti

Cristina González Pérez — 2024-02-24

One of the concerns of feminism and gender studies is related to the subordination of women as objects of pleasure, based on discourses and praxis that revolve around the concept of love. This complex relationship has been noticed, analyzed and denounced by Marcela Lagarde, Simone de Beauvoir, Kate Miller and Gerda Lerner, among others. The analysis of all these dissertations serves as tools to criticize the position of women regarding the referred social construct. The objective of the work was to critically analyze the problem of stereotypes of romantic love, the ideological conditions that produce them and the possibility of their transcendence.

The thesis is based that Benedetti, in La Tegua (1960) wrote about an “impossible” and clandestine love that broke with the roles, stereotypes and ideologies of a time that was barely awakening to the critical possibility of reinventing loving subjectivities based on the sexual freedoms, feminism, rock and drugs. In the plot of the novel, Benedetti explores the relationship between Martín Santomé, almost 50 years old, and Laura Avellaneda, 24, who, despite the generational distance, manage to find themselves human, vulnerable, subjects of the other’s desire. Benedetti’s thoughtful plot imprints on those who read it a different way of seeing, creating and living love. It is concluded from the author’s examination that love is disruptive, breaking with stereotypes - Victorian or romantic -, so we must try to understand that both the body and its impulses are libertarian volitions and not devices of domination.

Textuality in graphic design

Mara González Guinea — 2024-02-24

Graphic design is a form of communication, regardless of the relationship it has with the verbal code and the visual code, since it deconstructs this pair of codes in its own code, but incorporating textuality would reinforce the graphic designer’s compositional process, in two senses, in the production of graphic design and in that of writing. For this reason, this work aims to identify the notion of textuality from textual linguistics in graphic design, with special attention to static iconic-verbal texts, for this purpose textuality is first defined, then this notion is characterized in static iconic-verbal texts, and then textuality is applied in an iconic-verbal text.

Teaching in higher education in the face of industry 4.0

Luis Ramón López Gutiérrez — 2024-02-24

The purpose of this article is to analyze how the talents demanded by Industry 4.0 are included in the curricular model of the Autonomous University of the State of Mexico, in the Faculty of Economics, to determine if they are providing their students with those talents demanded by Industry 4.0, in three undergraduate syllabuses.

In order to do this, we started from the analysis of the curricular model from 2002, with the intention of identifying the talents that the model itself aimed to develop in students. Subsequently, the structure and contents of the degree programs accredited and restructured in 2021 were analyzed, in the degrees in Actuary, Economics, and International Economic Relations. Once this analysis was carried out, the talents required by Industry 4.0 were identified, and they were contrasted with those indicated in the programs and study plans.

The results showed that the 2002 Model was not implemented in a homogeneous way, nor were the competencies to be developed in its graduates specified in it. Something similar happened with knowledge and values. Likewise, the subject programs were not designed with the emphasis to center the learning process on the student.

Thus, it is concluded - among others - that the competency-based educational model in itself, perfectly adjusts to the requirements of education 4.0, as long as it is designed and implemented in compliance with its distinctive principles.

Instagram and You Tube as online learning resources in higher education

Blanca Pedreschi — 2024-02-24

Currently, the use of Information and Communication Technologies (ICTs) in higher education is essential. Instagram and YouTube are considered valuable resources for online learning, providing educational content, social interaction, and flexibility. Therefore, to delve into this Review Article, a qualitative design was employed, specifically in a documentary review study. This article analyzes the use of Instagram and YouTube as online learning resources in higher education, addressing benefits, challenges, and best practices. The aim of the article was to analyze the use of Instagram and YouTube as online learning resources in university education. Benefits, challenges and best practices were addressed. The methodology was bibliographic research, through an exhaustive review of the available literature.

It is concluded that Instagram and YouTube can complement online learning in university education, but their effective use requires clear guidelines, guidance and adequate support.

Impact of the online educational modality on students’ academic performance

Tayde Icela Montes Reyes — 2024-02-24

The objective of this study was to identify the repercussions of the online educational modality on the academic performance of high school students at the “Lic. Adolfo López Mateos” from the preparatory school of the Autonomous University of the State of Mexico (UAEMÉX), from a comparative perspective between the years before, during and after confinement.

The analysis of school performance was based on the comparison of quality indicators provided by the UAEMÉX between the years 2016 and 2023 and considered the influence of various factors on student performance.

The results showed that there was no serious impact on the quality indicators due to confinement; with the exception of the promotion indicator, in which there was an increase in students who were not able to continue their studies continuously; aspect surpassed for the 2022-2023 cycle.

It is concluded that the measures adopted by the university authorities were beneficial, the efforts of the teaching staff to not lose the continuity of teaching was also a relevant factor, as well as the high level of commitment on the part of the students. Therefore, it is not perceived that confinement has harmed academic achievement levels.

La revolución del arcoíris y su escala de grises: Movimiento indígena en Ecuador/ Stalin Herrera/ 2022

Anahí Macaroff — 2024-02-24

El libro es parte de una colección publicada por CLACSO, que tiene como objeto crear materiales de divulgación / reflexión sobre los movimientos sociales, las disputas plebeyas, los estallidos, sus dinámicas y sus contextos en América Latina, “En Movimiento”. Con lo cual, el autor presenta un documento que describe el proceso de emergencia, ascenso y crisis del movimiento indígena en el Ecuador, sus efectos en la sociedad y sus límites políticos.